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reserve

Even though this term is found on U.S. wine labels, it has no legal definition, which means it can’t be relied on to have any special meaning. Reserve appears on labels in a number of ways—Private Reserve, Proprietor’s Reserve, Special Reserve, Vintner’s Reserve, or simply Reserve. For some producers—like Beaulieu Vineyards and Beringer Vineyards—the term Private Reserve means the wines are their top quality. These wines are either produced from grapes coming from special vineyards or blended from superior batches of grapes. But the terms do not always indicate high quality and are often used simply as a marketing ploy. The bottom line is that wines using any of these terms should be judged on their own merit and not on the labeling.
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1995 based on THE WINE LOVER'S COMPANION,
by Ron Herbst and Sharon Tyler Herbst.

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